Blogs Week 3

I believe that hegemony is becoming less and less applicable in our world as time goes on. Now that most people are literate and somewhat knowledgeable we question more and more the decisions of the upper class. I feel that for the most part the masses are now the ones in control of how people view the world and what popular culture is. It seems that there is an ever changing shift of cultural control away from the upper class and into the hands of the masses. While hegemony still convinces us to want a bigger house and more expensive car many people are turning away from this ideal and wanting more simplicity and affordability. The fact that the majority of people cannot afford what the upper class deems as popular is a major factor in the shift of control. Necessity seems to be the largest factor in our purchases today especially with the economy on the downturn and worries of lost jobs increasing. While many people are secure at their job a growing number of companies are downsizing making the next big purchase of a more expensive car, house, suit, etc. less appealing. As time goes on I believe we will continue to question upper class decisions more and more making the notion of hegemony a thing of the past.