Advertising

Advertising has changed almost as much as technology in the past 50 years. What is an acceptable form of advertising now would have caused quite a stir in the 1950’s. Women and men were always fully clothed and rarely if ever seen even touching each other. Compare that to some of today’s ads where the subjects are sometimes fully nude. Take for example many of the PETA ads that have come out recently. The slogan “I’d rather go naked than wear fur” is commonly synonymous with a naked celebrity supporting PETA. PETA has even gone as far as employing adult entertainment star Jenna Jameson to launch their new ad campaign that calls for the banning of leather. The slogan “pleather yourself” is a play on the business that she works in as well as supporting polyester leather instead of the real thing. While I believe this is a good ad and concept I am wondering how far advertisement will go in the future to shock the audience. As time has gone on companies have been putting out racier ads to attract the attention of the general public. It seems that the more “stir” about a particular ad the better the product sells. Have we reached the pinnacle of advertising until the government allows nude photos in everyday (not adult) magazines or are there better ads to come? Does sex always sell or will people be turned off by some of the ads in the future? All questions that we will have to wait to be answered...